Monday, August 25, 2008

The Best Movie Endings...

The fact of the matter is- I feel fooled, let down, if the ending of a movie is not worth it. I mean you spend a good part of maybe 2 hours watching the flick, and bam, the ending was crap and you feel like a complete idiot. Most of us would agree that this has happened to all of us (maybe some might disagree. Hell then u need to watch more movies). The word 'climax' gives it away, doesn't it (talking about the movie's climax here; no need to get excited). So ladies and gentlemen, children of all ages, its simple that the ending of the movie can pretty much seal its fate. 

Personally, i feel that it is good money spent, if the ending was worthwhile. I remember a couple of movies: 'The Heist', starring Gene Hackman and Danny DeVito, and 'The Score', starring Robert De Niro and Edward Norton. Both movies didn't have exceptional plots and delivery, but left you content solely because of their respective endings (Please feel free to disagree with me). 

Now that we've been talking about movie endings,  I present my list of 'Top Movie endings' of all time. These are based on my own personal choice(s) and are in no order of preference:

  • The Shawshank Redemption: Tim Robbins at his best. Incredible plot, and the ending just blows you away. You really feel for Tim Robbins' character, till you see the end.
  • The Sixth Sense: M Night Shyamalan's classic- I was like 'wtf', when Bruce Willis is talking to his wife in the last scene. It established Shyamalan as 'Mr. Suspense'
  • The Usual Suspects: Personally, my favourite. Kevin Spacey is god. And this is before he won the Oscar. His portrayal as 'Verbal Kint', is sheer perfection.
  • Before Sunset: The film is just about a conversation, between Julie Delpy and Ethan Hawke, but keeps you spellbound. The ending is like the cherry on top.
  • Jaws: You're shitting bricks throughout the duration of the movie and this is when the Shark hasn't even made its appearance. It obliges us only in the last 20 minutes of the Movie, and man, forget bricks, you're shitting entire houses now. The ending is fabulous, as there are unexpected twists and turns. Round 1- Quint, Round 2- The Shark, Round 3.....incredible piece of filming.
  • Leaving Las Vegas: Nicolas Cage won an Oscar for his performance as a raging alcoholic in this movie. His character is so real, you feel devastated in the way he slowly drinks himself to death. 
  • Memento: What a way to present a movie. Everything is set up perfectly, Guy Pearce is the protagonist, needs to find his wife's murderer, equipped only with a couple of clues and the inability to store any new memories. The ending is a fitting finale to a great movie.
  • Batman Begins: How at the end, Christian Bale, amidst his burnt mansion, finds a card and flips it, and behold, sees 'The Joker' Card. Brilliant!!
Well, these are my personal favourites. Each one, a classic in its own right. I think one needs to see these movies inorder to truly appreciate them. The list, though,  is not exhaustive, these are the one's i could think of currently. Maybe i'll add as and when i remember some other classics. 

Please feel free to add/suggest/disagree with the list above. I would love to hear your views on it.

S

Thursday, August 21, 2008

Olympic Gold.....India's Quest!

Finally..we've(Indians) have managed to win an individual Olympic Gold Medal..in the games' 112 year history. Its amazing how this is the bloody first time we've ever achieved this feat. Here i am, in my earlier post, talking about Michael Phelps 8 Gold haul at one Olympic Games, and on the other side, we as a nation are basking in the glory of one, yea one Olympic Gold medal. Please do not get me wrong here. Am not, even for a moment, discounting the feat achieved by Abhinav Bindra. Hats off to him, he has done all of us proud.

My issue here is not with the fact that winning an Olympic Gold is not a mean feat, believe me it surely is. My question here is that where the hell is the infrastructure for aspiring sportspersons in our country? Why can't we encourage sport? Whats the deal with that? It really is F***ing frustrating that the country's administrators never wanna do any good for the country. Isn't that their job?.
Look at Great Britain (I never imagined i would be citing their example).They've been pumping a lot of money since the past 3-4 years, and the results are showing. They're sitting pretty at the number 3 slot in the overall medal tally. Ok, you might argue that Britain has always had better olympic pedigree than India. Agreed, but they've never been this successful. A few days back, i heard one of the correspondents on ESPN's sportcenter saying that all of Britain's success has come sitting down, in events like cycling and rowing. But ateast they've not been sitting on their backsides, like our administrators have been. They've delivered results.
The Chinese too, have come leaps and bounds in past 12-15 years. Their government has encouraged sport. They pick up athletes when they are young, and pay for their training/development. No wonder they've had athletes in every event and every discipline at the Beijing Games. In India, its pretty much the opposite. Abhinav Bindra success story is pretty much self made. He could train coz he could afford it. He has his own indoor shooting range. He did most of his training in germany as the government regulations in India did not allow him to import even 5 % of the ammunition required for an athlete to train and compete at an international level. How stupid is that? What i've realised is that administrators in our country try to make everything really uncomfortable for you and mind you, this not limited to just sport. (Harwant Kaur, an ace discus thrower, who qualified for the Beijing Games, has threatened to migrate to Australia as she has had no support from the administration).

Let's face it, we are a mediocre sporting nation and there is no way we can even dream of pitting ourselves against the mighty Chinese. They've delivered, not only in organising probably the best Olympic games, but also have topped the medal charts (looks highly unlikely anyone pipping them with 3 days left).

In two years' time, New Delhi will play host to the next edition of the Commonwealth Games. Will India be able to play a good host? It will be a major embarassment if these games turn out to be a failure. Not only organising them will be a major issue with the countless operational problems prevalent in our country, but are we expecting to finish the games with 2-3 medals? Put in some money people, protect our athletes....give them the support they need.

The only saving grace...the path to redemption can be...putting money where your mouth is...

Amen!!

Sunday, August 17, 2008

Olympic Gold

The Pinnacle of Sport...As any sportsperson would dream...The Olympic Gold remains 'THE' mountain to climb. Representing your nation at the biggest stage, stepping onto that podium, with the national anthem playing at the back, can be enough for even the strongest to show that 'bit' of emotion. Olympic champions are always remembered as the greatest the game has ever seen. No wonder, the Olympic games bring out the best in the athletes. Names like Nadia Comeneci, first person to score a perfect 10 in gymnastics at the 1976 Montreal olympics, Carl Lewis, Paavo Nurmi, Mark Spitz and the latest sensation Michael Phelps. These are legends in their own rights.

Its incredible that Michael Phelps has won 8 gold medals at this year's Beijing Olympics. Its unprecedented, its phenomenal. Considering he's just 23, his best years are still to come. Am sure critcs must be advocating the fact that he's won them all in the pool, but can THEY do it then.

What about the final of the 100 metres sprint? I've never seen someone run like that. Usain Bolt won that race by around 4 meters and he was celebrating for the last 10; Yet he still managed to set a new world record, saving his best performance for that very race.

I don't know if the name Shun Fujimoto will ring any bells. He represented Japan at the 1976 summer Olympics in Gymnastics. He broke his knee in the individual floor exercise, but still went to compete in the team event. His performances helped Japan win the Team event, beating the Soviet Union. Whats more incredible is the fact that he had to dismount from a height of 8 feet and land on his feet, which he did with a broken knee. That routine made his injury even worse, his ligaments got ruptured and he disclocated his knee cap. But he did help his nation win the 'Olympic Gold'. There are countless number of these stories, of courage, of raising the bar, of emotion.

Jesse Owens, a black American athlete won 4 gold medals at the 1936 Berlin Olympics at a time when racial discrimination and Adolf Hitler were at their peak. Hitler was adamant on proving the 'Aryan' superiority to the world. To prove his point, he ordered the Olympic officials to keep disqualifying Owens in his quest for the Long Jump Gold. But Owens, after a friendly advise from a rival German Athlete, jumped almost a foot before the jumping board and still managed to win the Olympic Gold.

Olympics are the Mount Everest of Sport (maybe even higher), every sportsperson dream.

Am very passionate about sport, hence i feel very strongly about the Olympic Gold. I think you can only respect and admire the achievements of Olympians; their passion remains unmatched, the courage remains unbaffled.

All Rise Please!!

Wednesday, August 6, 2008

'Viral' Marketing

The 'new' generation of marketing technique(s); with the onset of the internet and other communication mediums', 'viral' marketing has become really popular; to create that brand awareness, go that extra bit. It uses social networks, which are probably already in place to increase brand awareness of a particular product or service. It could be through e-mail, blogs, social networking sites etc, and also does really well through word-of-mouth.

Viral marketing relies on the same principle as a virus does: to spread. And when it does start spreading, it can take the form of an epidemic. Do you remember those never ending chain mails (Oh lord behold- send this to 10 people in the next one hour or you'll have bad luck for the rest of your life..aarghhh). But they did get passed on (by those who didn't want bad luck). Thats Viral Marketing, thats spreading the message. Though am not saying that we should use 'bad luck for the rest of you life' themes. I think, if used properly, its a very powerful tool simply because if i like a viral marketing campaign, i'll definitely pass it onto others, and so on. The keyword here is 'voluntarily'. Ofcourse, lets not forget the cost benefit as well. I think majority of the cost involved is the time you spend on creating a theme, and then jazz it up with flash, advergames, and other cool stuff. So its a relatively inexpensive way to create a brand awareness amongst potential customers.

Infact, its just hit me that a lot of peer pressure is involved in viral marketing. Lets look at these social networking sites. How do they attract their user base? Simple- i join in, tell my friends to be there (my friend list grows as well). The same applies to Instant messenger's (IM's) as well. I learn about this cool messaging service, and then try it out. The next step- I am going to need friends/contacts to talk to, inorder to use the messenger. So who do talk to about it- my friends/contacts. And here goes the Virus.
Hang on... its very important that i liked the messenger; based on the principle that if you like something, you on a average will tell 3 people about it and when you DON'T, the bad news goes to eleven people. (not so smart now huh?)

Some of the viral marketing campaigns i've seen have had 'bollywood' themes attached to them. Though mind you, the creators have done a fabulous job. The script might be adapted, but the tweaking is stuff of geniuses. I've been especially impressed with a few: Airtel's KBC, Orbit's take on 'Sholay' and Make My Trip's DDLJ adaptation. ( I think the agency behind these campaigns is Webchutney) I found the Links to two of them. Must check it out. (These one's are native to India, and are in Hindi)